Monday, November 5, 2007
What Happened to the Martini as a Cocktail/Aperitif???
Tonight I start a new "Label" that will allow me to express my opinions on drink, which are at least as strong as those on food. A Martini has long been a great aperitif, but in recent years it has become not an aperitif or even a cocktail, it's straight chilled alcohol, be it gin or vodka. If you order just a "Martini" in a restaurant these days there is no vermouth it's just booze shaken or stirred w/ ice. This is not a cocktail or an aperitif , it's a chilled shot in a martini glass & usually way too big, the supersize me, Sams Club mentality has even taken over the cocktail. What's the point of a 14oz Martini if its warm by the time you are half way through?? & at $13-$14 a pop? why not a traditional portion at a more reasonable price, that is still cold on your last sip? I enjoy a proper Martini as an aperitif before dinner. My Vermouth of choice is Vya, it is made by Andrew Quady, a California winemaker best known for his sweet wines. This Vermouth BLOWS AWAY Martini & Rossi or any other high production-mass market vermouth out there. Vya's floral & herbal notes bring the martini back to the aperitif it was meant to be! Don't worry it's not sweet, it's not cloying, it has FLAVOR-Depth & Finesse. Try a Proper Martini I think you will enjoy it as much as I do!
It doesn't hurt to have a little Neal's Yard Stilton & crusty bread to go with it!