Monday, November 5, 2007

What Happened to the Martini as a Cocktail/Aperitif???

Tonight I start a new "Label" that will allow me to express my opinions on drink, which are at least as strong as those on food. A Martini has long been a great aperitif, but in recent years it has become not an aperitif or even a cocktail, it's straight chilled alcohol, be it gin or vodka. If you order just a "Martini" in a restaurant these days there is no vermouth it's just booze shaken or stirred w/ ice. This is not a cocktail or an aperitif , it's a chilled shot in a martini glass & usually way too big, the supersize me, Sams Club mentality has even taken over the cocktail. What's the point of a 14oz Martini if its warm by the time you are half way through?? & at $13-$14 a pop? why not a traditional portion at a more reasonable price, that is still cold on your last sip? I enjoy a proper Martini as an aperitif before dinner. My Vermouth of choice is Vya, it is made by Andrew Quady, a California winemaker best known for his sweet wines. This Vermouth BLOWS AWAY Martini & Rossi or any other high production-mass market vermouth out there. Vya's floral & herbal notes bring the martini back to the aperitif it was meant to be! Don't worry it's not sweet, it's not cloying, it has FLAVOR-Depth & Finesse. Try a Proper Martini I think you will enjoy it as much as I do!

It doesn't hurt to have a little Neal's Yard Stilton & crusty bread to go with it!


Paige said...

Who sells Vya locally? Do Michael and Marianne have it?

Jeff Gimmel said...

If Michael doesn't sell it he could get it for you.It is readily available through Southern Distributors.